Card Network Role
Card networks (also called card schemes or card brands) are the backbone of electronic payments. They don't hold money or issue cards—they provide the infrastructure, rules, and routing that make card payments possible worldwide.
Overview
What Card Networks Actually Do
Card networks serve three critical functions:
| Function | Description |
|---|---|
| Rule Setting | Define standards for all participants (issuers, acquirers, merchants) |
| Transaction Routing | Route authorization requests between acquirers and issuers |
| Settlement Facilitation | Calculate net positions and facilitate fund transfers |
The Major Card Networks
| Network | Type | Market Share (US Volume) | Notable Characteristics |
|---|---|---|---|
| Visa | Open-loop | ~60-65% | Largest global network, does not issue cards |
| Mastercard | Open-loop | ~25-30% | Second largest, does not issue cards |
| American Express | Closed-loop | ~8-10% | Issues own cards, serves as issuer + acquirer |
| Discover | Closed-loop | ~1-2% | Issues own cards, US-focused |
Amex's share of total spending may appear higher (~20%+) because they target affluent customers with higher average transaction values. The figures above reflect transaction volume/count.
Core Concepts
Understanding card networks requires grasping several key concepts:
1. INFRASTRUCTURE PROVIDER
Card networks are technology and rules platforms, not financial institutions:
- They operate global communication networks
- They maintain BIN routing tables
- They provide brand recognition and trust
- They do NOT lend money or hold deposits
2. TWO FUNDAMENTAL MODELS
Networks operate under two distinct structures:
- Open-Loop (Visa, Mastercard): Acts as neutral intermediary between banks
- Closed-Loop (Amex, Discover): Acts as issuer, acquirer, AND network
3. REVENUE MODEL
Networks generate revenue from:
- Assessment fees (~0.13-0.15% per transaction)
- Fixed per-transaction fees ($0.02-$0.04)
- International processing fees
- Brand licensing fees